Hook and Headline

You’ve Done the Hard Work — Now Let’s Make It Pay Off

Forget the influencers who never broke a sweat. You’re building something real, and it’s time to trade the burnout for breakthroughs. This is where grit meets strategy.

Does this sound familiar?


  • You’re grinding day in and day out… but still feel stuck.


  • Every day is the same loop — orders, chaos, burnout, repeat.


  • You’ve got big ideas, but no clear path — just a mountain of to-dos.


  • You’ve listened to all the gurus, followed the “formulas”…
    but they make it sound easy — like they’ve never packed a box at midnight or cried in the car after a slow week.


  • You want real advice from someone who’s actually been in the trenches — not just polished Instagram quotes.


  • You know your business could grow, but you need more than hype — you need real help.

Hey, I'm Traci!

Why listen to me?


  • I’ve been running my own business since high school — no trust fund, just hustle.

  • Started by riding, training, showing, and selling horses for a living.

  • Built a successful farm machinery dealership from a rundown trailer to a 5-acre top-dealer operation.

  • Launched a western retail store, sold across platforms, and ran mobile pop-up shops.

  • Burned out, lost my lease, lost my mojo — but not my drive.

  • Came back swinging by managing an event center, earning my auction license, and co-founding a full-scale auction company that still operates regularly.

  • Now run a storefront, three satellite locations, sell online, and hit the road for shows.

  • Built my own website (with a team I trained), grew my brand from scratch, and kept learning every step of the way.

  • I've been broke, burned out, and underestimated — and I’ve still built something that lasts.

Learn how to...

  • Get off the hamster wheel and start building a business that works for you — not just because of you.


  • Cut through the noise from the “experts” who’ve never packed a box or missed a mortgage payment chasing a dream.


  • Turn your hard-earned hustle into a business that makes sense — and money.


  • Ditch the burnout, organize the chaos, and finally move from survival mode to strategy.


  • Grow with clarity, confidence, and a plan built by someone who’s actually done the damn work.

It wasn’t until I began teaching painting classes online and then coaching women in their businesses that everything changed for my family. 

Suddenly I could reach more people and make more sales, without increasing my hours. After years in the painting business, it was WILD the success I had when I added coaching...like nothing I had seen or even imagined was possible!

I was able to bring my husband home from his day job, and we finally had the time and financial freedom we'd been looking for.

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